📱
Consumer
↓ COOLING
55/100
Consumer internet, mobile apps, social media, and direct-to-consumer companies.
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VCs Active
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Startups
$2M seed
Avg Check
→ STABLE
Trend
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Top Startups
All →Market Insight
Consumer investing remains cautious since 2022. Social/community apps need massive organic growth stories. DTC brands face difficult economics on Meta/Google. Exceptions: AI consumer apps and creator economy tools.
For This Sector
Check Range
$2M seed → $12M Series A
Key Metric
D7/D30 retention, LTV:CAC > 3x, payback < 12mo
Top Funds
Benchmark, Greylock, Sequoia
Red Flag
Paid acquisition as primary channel. No organic growth mechanism.